Business of Apps Podcast

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps.Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our guests better.

#237: What not to do: Lessons from consulting hundreds of apps Reed Kuhn, Head of Business Strategy at Branch.io
Jun 16, 2025 – 32:16
#236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant
Jun 2, 2025 – 35:47
#235: “Next gen ad creative: hits & misses” App Promotion Summit London panel
May 26, 2025 – 46:11
#234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel
May 19, 2025 – 46:09
#233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai
May 12, 2025 – 23:13
#232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch
Apr 14, 2025 – 30:44
#231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK
Apr 9, 2025 – 23:29
#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel
Mar 17, 2025 – 45:58
#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel
Mar 3, 2025 – 41:28
#228: “Data-drive strategies for UA” App Promotion Summit Berlin panel
Feb 24, 2025 – 42:27
#227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured
Feb 17, 2025 – 23:25
#226: “User Acquisition in 2025” App Promotion Summit Berlin panel
Feb 10, 2025 – 44:31
#225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs
Feb 3, 2025 – 26:56
#224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental Growth
Jan 20, 2025 – 27:08
#223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel
Dec 16, 2024 – 40:34
#222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust
Dec 9, 2024 – 37:12
#221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine
Dec 2, 2024 – 27:18
#220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo
Nov 25, 2024 – 15:58
#219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel
Nov 21, 2024 – 44:08
#218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve
Nov 19, 2024 – 21:41
#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog
Nov 11, 2024 – 30:16
#216: Balancing profit, people and planet in mobile apps with Yves Benchimol, CEO & Co-Founder at WeWard
Nov 4, 2024 – 20:11
#215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway
Oct 28, 2024 – 24:18
#214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at Reddit
Oct 21, 2024 – 26:37
#213: Building a cookieless future: mobile strategies for success with Ishan Singh, Activation Lead at Bunq
Oct 7, 2024 – 19:55
#212: Gamify your loyalty: the secret to mobile engagement with Thomas Yannopoulos, VP of Revenue, Americas at adjoe
Sep 23, 2024 – 24:42
#211: Mastering mobile product development: data & agility with Jennifer Camacho, Mobile Product Lead at Nespresso
Sep 9, 2024 – 22:55
#210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak
Sep 2, 2024 – 24:59
#209: Quick-Track to User Loyalty: From On-boarding to Engagement with Jeremiah Runser, Marketing Director of Sandbox
Aug 26, 2024 – 25:06
#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat
Aug 21, 2024 – 59:42
#207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn
Aug 12, 2024 – 21:09
#206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at Readdle
Aug 5, 2024 – 30:15
#205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava
Jul 29, 2024 – 24:50
#204: Transforming ‘meh’ to magic: AI-driven app engagement boosts with Steve Toy, Chief Executive Officer at Memrise
Jul 22, 2024 – 21:05
#203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship
Jul 15, 2024 – 30:03
#202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer
Jul 8, 2024 – 24:34
#201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames
Jul 1, 2024 – 19:27
🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp
Jun 10, 2024 – 37:19
#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta
Jun 3, 2024 – 28:37
#198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer
May 27, 2024 – 39:35
#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app
May 20, 2024 – 30:50
#196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine
May 13, 2024 – 30:13
#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst
May 6, 2024 – 46:20
#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting
Apr 29, 2024 – 45:38
#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant
Apr 15, 2024 – 26:44
#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai
Apr 2, 2024 – 38:11
#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily
Mar 18, 2024 – 38:12
#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace
Mar 14, 2024 – 49:48
#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media
Mar 11, 2024 – 35:21
#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight
Mar 4, 2024 – 33:36

Recent Reviews

Emmycakes365

Great Listen

I found this to be incredibly entertaining! Great stuff!
ArlieLP

Listen in to level up! 🎮

An awesome podcast with a terrific team making the magic happen. There’s so much to learn from the conversations happening here - highly recommend!
mvelasco07

A must-listen!

Business of Apps has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
TammyMinh

Audio problem

Need to edit audio again. I live in NYC and listen to this podcast during commute. I have to increase the volume to max but still unable to follow the whole conversation
Fractal/JMAC

Give it a listen- my fav ep is #134

This podcast is essential for performance marketers or those promoting their apps and wanting to stay up to date with the latest industry developments. Well worth a listen!
jennykaypollock

A Must Listen for App Publishers

If you’re at a large organization or an individual developer this show is a must listen. The host Art, always leads a short and informative conversation on all things apps. The best part is learning getting actionable insights on a wide range of industry topics. I always look forward to joining Art and his expert guests for the latest in apps.
gy yet r

Top quality content!

Great guests who truly understand the app ecosystem
Chughes

A go-to podcast for all app developers & marketers

This podcast is amazing and should be a must-have podcast download for all app publishers, growth marketers, marketing and digital agencies working with the mobile app ecosystem. The host has great expert guests that get into great detail about how to successfully navigate the changing landscape with real-world insights and success stories.
manwiththeplan109

Great content

Very topical and informative. It’s a relevant series for those in the mobile app UA space or those interested in learning about it.
Kris- san Pedro

GREAT FOR THOSE IN MOBILE!

Great podcast! I think working in an industry such as mobile, there is so much data and nuances involved, but it is also so hard to stay up to date on it all! BoA does a great job at being a central hub of the industry. So happy to see they now have a podcast :)
Hipzee

A very informative podcast and easy to follow!

Episode #8 on how to get your app noticed in 2020 was especially interesting!