Ad Age Marketer's Brief

21

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

Recent Episodes
  • Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
    Apr 30, 2025 – 22:56
  • How Roundel is leading retail media 3.0 with data, scale and shopper trust
    Apr 28, 2025 – 17:20
  • From Method to Dropps, Dorward looks to repeat success
    Apr 23, 2025 – 23:11
  • How Rowan grew from piercing ears at Target to operating its own shops
    Apr 16, 2025 – 22:02
  • How Nordstrom’s retail media network has evolved and what’s next
    Apr 9, 2025 – 20:46
  • What's next for Athletic Brewing
    Apr 2, 2025 – 23:12
  • How footwear brand HeyDude is using parent Crocs marketing playbook
    Mar 26, 2025 – 21:37
  • Volkswagen and Saturday Night Live
    Mar 19, 2025 – 22:17
  • How Samsung is using creators to develop AI smartphone features
    Mar 12, 2025 – 24:53
  • Inside the marketing playbook of Major League Soccer
    Mar 5, 2025 – 25:11
  • Behind the rise of 7 Brew coffee chain
    Feb 26, 2025 – 27:22
  • How the Anaheim Ducks’ rebrand is winning on the ice
    Feb 19, 2025 – 21:01
  • How Verizon approaches Super Bowl marketing
    Feb 12, 2025 – 21:31
  • How Eli Lilly is approaching GLP-1 marketing and what’s next
    Feb 5, 2025 – 19:17
  • Why Anthropologie is starting its ad campaigns earlier than ever
    Jan 29, 2025 – 19:40
  • Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary
    Jan 22, 2025 – 19:58
  • How DTC brand Rothy’s uses its community as a focus group
    Jan 15, 2025 – 21:26
  • How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
    Jan 8, 2025 – 25:10
  • How marketers responded to 2024's biggest social trends
    Dec 18, 2024 – 26:55
  • What marketers need to know about branding AI tools effectively
    Dec 11, 2024 – 22:28
  • How the NAACP is renewing support for racial justice
    Dec 4, 2024 – 17:58
  • Poshmark’s CMO on recent seller backlash and live shopping
    Nov 27, 2024 – 23:37
  • How Alloy Women’s Health is removing stigmas around menopause
    Nov 20, 2024 – 21:24
  • How focusing on the movable middles fuels short-term growth and long-term sustainability
    Nov 18, 2024 – 14:44
  • How Puma’s new senior VP of marketing is building the brand
    Nov 13, 2024 – 21:01
  • Getting the most from your ad agency
    Nov 6, 2024 – 21:19
  • Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management
    Oct 30, 2024 – 25:55
  • How Trustpilot’s TrustScore builds consumer confidence and drives brand growth
    Oct 28, 2024 – 15:34
  • Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list
    Oct 23, 2024 – 22:16
  • Behind the creation of Hi-Chew's first mascot
    Oct 16, 2024 – 21:01
  • How Bose is marketing its new clip-on headphones
    Oct 9, 2024 – 25:49
  • How Albertsons uses customer insights to deliver fresh marketing
    Oct 2, 2024 – 20:08
  • How Klarna is using AI to cut marketing and agency costs
    Sep 25, 2024 – 25:45
  • How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction
    Sep 18, 2024 – 23:21
  • How Celsius is building a resilient brand in the volatile energy space
    Sep 11, 2024 – 22:00
  • Behind Potbelly’s limited-time offer strategy
    Sep 4, 2024 – 26:39
  • Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand
    Aug 28, 2024 – 21:14
  • How GoGo Squeez learned it had Gen Z and millennial fans
    Aug 21, 2024 – 22:13
  • How Ben & Jerry’s is thinking about activism post Unilever spin-off
    Aug 14, 2024 – 20:33
  • Reckitt’s Fabrice Beaulieu on how the company is using AI
    Aug 7, 2024 – 26:44
  • Nissan’s top marketer on making the car the star
    Jul 31, 2024 – 21:40
  • Inside Scrub Daddy’s TikTok collaborations
    Jul 24, 2024 – 24:43
  • Behind Jomboy Media’s creator-led sports platform
    Jul 17, 2024 – 19:41
  • Why Milani Cosmetics is leaning into women’s sports
    Jul 10, 2024 – 21:31
  • Behind PNC Bank’s new ‘Brilliantly Boring’ brand campaign, its first with AOR Arnold
    Jul 3, 2024 – 19:31
  • How Gopuff is leaning into instant commerce with new marketing and offerings
    Jun 26, 2024 – 25:57
  • How Ford is finding new audiences
    Jun 19, 2024 – 19:40
  • Inside Piece of Cake moving company's influencer marketing strategy
    Jun 12, 2024 – 27:33
  • How Mercedes is adapting to the EV slowdown
    Jun 5, 2024 – 20:19
  • Inside Pepsi’s food-focused marketing
    May 29, 2024 – 21:11
Recent Reviews
  • RiffRandle1234
    Good Interviews
    Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.
  • Jaded Marketer
    Marketers, give it a listen
    This quick, insightful podcast is the perfect antidote for the jaded marketer.
  • socal muskie
    Great listen
    EJ knows this content so well and is a great listen!
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.