Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

How to Book More Intros and Sell More Without Buying More Ads
Jun 19, 2025 – 30:43
10 Lead-Nurture Strategies to Unlock Hidden Profit
Jun 16, 2025 – 03:39
No Gym Left Behind: A Message to Owners Who Feel Stuck
Jun 12, 2025 – 15:33
Knowledge Isn’t Enough: Why Gym Owners Need Mentorship
Jun 9, 2025 – 09:36
All the Secrets From a 420-Member CrossFit Affiliate in Portugal
Jun 6, 2025 – 38:01
 How the Top Gyms Serve 370+ Clients (Without Burning Out)
Jun 3, 2025 – 12:21
Double the Revenue: When More Members Stay Longer and Pay More
May 29, 2025 – 20:07
The 6 Reasons Gym Owners Fail
May 26, 2025 – 24:50
Hyrox Data Dive: Exact Revenue and ROI Stats on Affiliation
May 22, 2025 – 21:52
Is Gym Affiliation Worth It? How to Measure the ROI
May 19, 2025 – 15:54
Staffing Nightmares: What One Gym Owner Did to Fix the Chaos
May 15, 2025 – 33:13
The 7 Deadly Sins of Staffing That Kill Gym Growth
May 12, 2025 – 25:04
No More Summer Slumps! How to Fill the Gap With a Kids Program
May 8, 2025 – 19:17
Beat the Summer Revenue Dip: The Gym Owner's Action Plan
May 5, 2025 – 17:56
He Added $200,000 in Semi-Private Training Revenue in Just 1 Year!
May 2, 2025 – 25:02
$OPs: Business Basics That Make Big Bucks
May 1, 2025 – 23:15
Want to Earn $100K From Your Gym? Start With This Checklist
Apr 28, 2025 – 10:45
$450+ Average Revenue Per Member 5 Months After Opening!
Apr 24, 2025 – 27:10
Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount
Apr 21, 2025 – 21:24
4X Revenue, 2X Members, 2X ARM in Just 17 Months!
Apr 18, 2025 – 29:24
Sales Funnel First Aid: Why Leads Aren't Turning Into Members
Apr 17, 2025 – 12:42
Help First: How to Boost Gym Sales Without Slimy Tactics
Apr 14, 2025 – 21:04
Financial Freedom for Gym Owners: How to Retire Comfortably
Apr 10, 2025 – 36:06
How to Grow Your Gym in Uncertain Times
Apr 7, 2025 – 23:09
How $18K Months Became $30K Months in Just 3 Years
Apr 4, 2025 – 30:50
Zero to $100,000 Annual Income in Less Than 1 Year
Apr 3, 2025 – 22:15
Greg Glassman: 1-on-1 With Chris Cooper
Apr 2, 2025 – 01:22:09
How to Make $100,000 Per Year From Your Gym (While Working 4 Hours a Day)
Mar 31, 2025 – 01:40:11
The No-Paid-Ads Plan That Pays Gym Owner More Than $20K Per Month!
Mar 27, 2025 – 31:06
What Is MetFix? Emily Kaplan on Her New Project With Greg Glassman
Mar 25, 2025 – 01:05:29
Earn More as a Gym Owner: Lessons From Industry Leaders
Mar 24, 2025 – 22:08
CrossFit Games: Moving Beyond the Fittest on Earth
Mar 22, 2025 – 09:31
CrossFit Affiliates: How to Save the Movement
Mar 21, 2025 – 14:21
Saving CrossFit: Coop Answers Your Questions
Mar 20, 2025 – 23:29
Stop Using Free Trials at Your Gym and Do Exactly This Instead
Mar 20, 2025 – 22:25
How to Save CrossFit
Mar 19, 2025 – 22:51
Free Trials Are Hurting Your Gym. Here's What to Do Instead.
Mar 17, 2025 – 22:57
When Your Coaches Don't Suck: The Rewards for Developing Staff
Mar 13, 2025 – 22:23
The Real Value of Coaching (And Why It’s Not Enough on Its Own)
Mar 10, 2025 – 16:11
Raising Rates Without Losing Clients: It Can Be Done
Mar 6, 2025 – 23:32
Stop Undercharging: The Right Way to Set Gym Rates
Mar 3, 2025 – 24:36
When a Nearby Gym Closes: How to Help Its Members
Feb 27, 2025 – 31:35
Marketing and Sales Mastery: Tactics for Better Gym Lead Conversion
Feb 24, 2025 – 21:29
How to Use Organic Content to Get Better Leads
Feb 20, 2025 – 27:44
Proven No-Ad Tactics for Generating 30 New Gym Leads Fast
Feb 17, 2025 – 21:49
30X Revenue Increase: How Key Skills Fueled Gym Growth
Feb 13, 2025 – 23:05
5 Key Entrepreneurial Skills Every Gym Owner Needs in 2025
Feb 10, 2025 – 21:38
The Gym Owner’s Guide to Finding the Right Mentor
Feb 6, 2025 – 17:05
Business Mentorship 101: What Gym Owners Need to Know
Feb 3, 2025 – 26:15
Hyrox Training at a 20-Year CrossFit Affiliate?
Jan 30, 2025 – 33:37

Recent Reviews

ASobering

Entertaining, insightful, and actionable! 🔥

Whether you’re well established as a gym owner, or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Chris does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business you can be proud of with fitness industry leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing! 💪
AD Reach

Invaluable information!

Thank you! Keep it coming.
loloooollolo

Needs better sound editing

Had a friend recommend this, tried to start with Brian Strumps short story and he’s constantly clearing his throat and making tons of crackling noises in the mic. It’s awful because you probably have some good content.
Ty Sweats

Best small business podcast out there!

The content is how to grow your gym business but the content that Chris, Greg and the rest of the crew provide is all about getting you towards perfect day and the lessons can be applied to any small business. Thanks for the work!
hilarybk

Love the content

Love listening to Greg and guests on my morning commute dropping my kids off at school, and then heading into work at our gym! Great knowledge bombs. The only problem with listening and driving is I can’t write down notes!
mikedkirby

Awesome sauce!!!!

This podcast, along with the website is already helping me get moving in the right direction With my gym business. Thanks so much.
cantu1t

Great job

This is my favorite podcast because the content not only applies to the fitness industry, but in overall business. I get something out of every episode. My goal is to one day own my own box, but until then, I'm taking notes! Thanks for the motivation and inspiration. Keep doing what you're doing!
ParisV70

Don't miss an episode!

This truly is a must listen to for gym owners. Particularly CrossFit gym owners. Coop gives a lot of solid advice and actionable information that will help gym owners to be more successful. He's helped me in countless ways to improve my business. I won't miss an episode.
ecko1022

Should be a must for gym owners

Perfect way to drive to the gym and help me be a better business owner every day.